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eBUS live - More than an Adventure

Quick Navigation

Overview
Greatest Beneficiaries
Benefits
Cost-Benifit Analysis
Comparison
Audience
Public Relations
The Concept
Our Plan
BECOME A SPONSOR

Advertise with eBUS live - Be a Sponsor

Overview

Who doesn't want to go on a tour of the United States. Everyone in one way or another thinks eBUS live is awesome. The general reaction is "That's awesome, I want to go!" Knowing that everyone is interested and wants to do it themselves, then they surely are interested in how we are doing it. Possibilities are endless, don't wait until you see the special on the evening news to get involved in eBUS live.

Greatest beneficiaries from advertising with eBUS live

(Who is most likely to advertise with eBUS live?)

eBUS live is best suited for companies who are currently on the brink of going national or who would like to go national with advertising but can not afford it in the traditional sense.

  eBUS live is perfect for may not be the best for
Company Size small to medium companies with limited exposure to the general american public extremely large companies with overexposure to public
Budget total advertising budget between $2000 - $20,000 budget greater than $40,000
Target Market
  • broad geographic's (or specific along route)
  • very local geographic's
Audience
  • tech savvy
  • youth market
  • business working class
  • reminiscing baby boomers
  • outdoor adventurers
  • travelers

  • ultra upper class
  • luxurious lifestyles

Benefits

(Why advertise with eBUS live.)

  1. Global Audience
  2. Public Views
  3. Press/Media
  4. Positive Public Relations
  5. Long Lasting Advertisement (Investment)
  6. Very High Value per Cost

Cost-Benfit Analysis

(Is it worth it?)

YES. For the cost of a couple banners that could be hung outside a grocery store eBUS live gives access to an unlimited audience with human interest included. This is not a cheesy infomercial, it's really that simple. Read this whole page if you want to understand how much value comes from such a small and long lasting investment (advertisement) with eBUS live.

(((this section will be expanded soon...)))

Comparison with Alternative Mediums

(Compare eBUS live with other advertising offers.)


eBUS live Bus Ads. Pixel Ads. Billboards Online Banner
Audience Geographically/ Demographically Diverse Geographically Specific Very Specific Geographically Specific Context Specific
Purpose To have potential to reach unlimited audience; emphasis on certain demographics and geographic's To Reach Geographically Specific Audiences With Short Eye-Catching Messages To Create a Buzz Surrounding the Host Web page To Reach Geographically Specific Audiences With Short Eye-Catching Messages To Reach a Specific Audience
Cost Extremely low CPM, low production/implementation costs Low CPM High CPM, low production costs Low CPM High CPM, Low Production Costs
Advantages (refer to benefits)
Unlimited Audience Demographics/Geographic's, Link directly to clients web page, Viral, long running time, all advantages in one
Reaches Many Ages/Demos, Viral, gains attention very quickly, Long Running Times, Reaches Many Ages/Demos Global, Upscale, Can Link Target Directly to the Client’s Web page,
Disadvantages risk of new advertising medium Easily Vandalized, Loses Attention Very quickly, Lacks Depth in Message, Dependent on Location, Difficult to Target Specific Demographics, Inflexible, Hard to Target Geographically,

Audience

(Common demographics of eBUS live fans.)

Advertising with eBUS live offers tremendous depth and breath of audience as it can reach anyone who either has access to the internet or who is able to read public newspapers/magazines and other press materials. Effectively eBUS live's potential reach is global.

eBUS live provides further depth of market penetration in the following three groups:

  • Youth Market -
    eBUS live and it's members are products of this youth/tech savvy demographic which allows for easy access to this market. eBUS live is building a presence on many social networking sites as well as photo and video services which are all very popular among this demographic. Additionally being a part of this demographic allows for eBUS live to easily make strong connections with these fans.
  • Working Business Class -
  • While sitting in an office many people seek for stimulation from the internet. Not only are these people interested in eBUS live and desire to live vicariously through it's members, but also they tend to be very loyal fans, i.e. check the web site daily for updates. This is important because it gives repeated exposure for the eBUS live sponsors.
  • Online Readers (online: blogs, news, magazines) -
  • In addition to the above mentions groups, this group includes all demographics who tend to seek information online. Sometimes they are very young people who read content from blogs and news feeds multiple times a day. Sometimes they are older people who are trying to get involved in the internet/information era. There are all different types of people that fit into this easily accessible category. eBUS live is able to reach them quickly through blog feeds, social networks, and other sources that will included references to eBUS live.

Positive Public Relations

(How will eBUS live's image reflect upon my company?)

eBUS live is conscious of the fact that it's actions may somehow reflect upon it's clients. It is our policy to maintain that eBUS live's actions/views do not represent its clients nor do the clients actions/views represent eBUS live. Despite this clear distinction some association will inevitably be made. eBUS live has carefully selected members that are good natured individuals and will in NO way tarnish the image of eBUS live or its clients. Read the blogs and profiles to better understand the type of people that are members of eBUS live.

From a client perspective advertising with eBUS live has an immediate positive reaction from the public. It is a great story for a company to be sponsoring such a inspiring story of cross country adventure and consequently the public will appreciate the clients involved creating positive public relations.

Furthermore our interests are aligning making it very easy to succeed with public relations. We need to represent eBUS live effectively to attract more business. Therefore the only path to our success is to properly represent eBUS live creating a positive reflection upon its clients.

eBUS live Concept

(Understanding how eBUS live creates value for its sponsors.)

Mission: Create a synergistic advertising medium blending mobile and online advertising with limitless means of promotion and added value while having the time of our lives

Concept: (((in depth concept description coming soon...)))

Our Plan

(eBUS live's actions to foster human interest)

The plan is simple: add value for clients by generating human interest in eBUS live.

The concept explains how this added value is created. The plan from within that framework is to go on national tours full of adventure and excitement that will create content for the web site allowing for us to write stories in the blog, upload pictures to the gallery, post videos of the adventures, and generate public views.

Become a Sponsor and Advertise with eBUS live

(This is awesome and I want my company to be locked in the history books with it.)

Cost: $1000 per lifetime block (consisting of a 1' x 1' physical square on the bus AND a 28px x 28px virtual square on web site with an accompanying link)

INSTRUCTIONS
 1  Plan advertising approach
 2  Purchase necessary blocks
 3  Send graphic and link
 1  Determine your budget. Using your budget determine how many blocks you can afford. Decided what arrangement of blocks is necessary for your campaign. Create image/graphic that will correspond to the area you wish to cover. Determine the link you wish to be associated with your ad.
 2  Purchasing is now available through our store. Simply add as many blocks as nessesary to your cart. Then use the shopping cart to pay for the blocks. There is no limit to the number of blocks you can buy which means there is no limit to the amount of area on the bus you can cover with your ad.
 3  After purchasing the blocks you will be contacted for the graphic and link via email. After recieving the graphic and link the web site and bus will be updated within a few days.
There are some people who live in a dream world, and there are some who face reality; and then there are those who turn one into the other.
- Douglas Everett
© 2007 eBUS live LLC
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